The most impressive is a pair of A.R. covers done by The New Yorker :
When you view the covers through the camera of an iPad using an app called Uncovr, it comes alive with an elaborate full 3D animation with music involving skyscrapers and virtual metro trains:
The same concept has been used to create advertizing content and business cards, with additional info, videos, and 3D images appearing through the lens of an iPhone, by content Providers such as Kinetic Vision and VisuArtech.
The VisuArtech App allows visualizing a selection of 3D models going drom Architecture to Mechanical Models to Art, while the Visuar App allows you to load your own models and visualize them. oth of them involve pointing the iPhone or iPad camera to a "Target" pattern:
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